Marriott Case Harvard Case Solution & Analysis

Marriott Case Study Help

Dear Jenny,

While Coleco case was nicely done, this Marriott case should be worked at a bit more. References to smartphones and healthy snacks indicate a cut&paste problem. This is not an “MBA quality job” as we discussed and as Coleco case was done with.

Power Point presentation:

• Please do proofreading, there some grammar mistakes and poorly structured sentences;
• Please restructure the beginning (first four slides are somewhat inconsistent: the case study, then the history, then the case study again)
• Slide #6 doesn”t belong to Marriott, does it? Healthy snacks? Unsuccessful new product line? Is it about mobile phones?

The assignment is to compare the two ways of the Marriott”s business development: (1) continue as is (position of the board member Mr. Miller and some other directors with reservations) and (2) to run the Chariot project. In “The Board”s Decision” (page 8) directors are to consider the main constituencies: (a) shareholders, (b) bondholders, (c) employees. Thus, we need to look into the main factors of the (1), (2) and (3). Including profitability for (1), ratio debts to assets (2). In case of running the Chariot project the breakeven point is going to be reached in 1997. Hence, we can compare the economic situation in Marriott in 1997 if it runs Chariot project and if it doesn”t.  On page 1 and on page 7 they say what were the issues to consider for their analysis: industry forecasts for each business and Wall Street”s perception of the company.

At the end we shall come up with the arguments and to recommend the Board to take the project or not to.

Excel spreadsheets:

• Please add calculations/formulas underlying the figures in the table. This currently provided short table is not really sufficient
• Please add calculations as to servicing debt the restructuring (the case has assumptions about the future) versus the restructuring
• Please add calculations as to the profitability
  • you say: “There are also needs to ensure that the spinoff creates two viable and profitable companies” – please add the underlying calculations
  • you say: “This would involve MII spinning off from MC and becoming an independent company with little long-term debt” – please add calculations
  • lead to higher stock prices for MC shareholders and increased profitability for MI – please add the underlying calculations
  • the valuation of the two companies, and the financial implications of the spinoff for Marriott Corporation and its shareholders. The main challenge for Marriott Corporation is to maximize shareholder value and ensure that the spinoff creates two viable and profitable companies – please add the calculations.
• Please address the question, how share price changes if we the Chariot project is run and if it istn”t.

Word document

Word text contains references to unrelated situations.  Please adjust the text and replace the unrelated statements with the related ones. For instance, here are some examples of your text on the page 5:

SWOT Analysis

Strength

The company has a strong brand image and reputation in the market due to its high-quality products and innovative designs. It has a loyal customer base that appreciates its premium products and excellent customer service. The company also has a strong distribution network that allows it to reach a wide range of customers.

Weakness

The company's reliance on a single product line, i.e., smartphones, makes it vulnerable to market fluctuations and changes in consumer preferences. Additionally, its premium pricing strategy may not appeal to price-sensitive customers, limiting its potential market.

Opportunity

The company has an opportunity to diversify its product portfolio by introducing new products or expanding into new markets. It can also leverage its brand reputation and customer loyalty to explore new revenue streams. The growing demand for smart devices and the increasing adoption of e-commerce also present opportunities for the company to expand its reach and tap into new customer segments.

Threat

The highly competitive smartphone market poses a significant threat to the company. The entry of new players, the emergence of low-cost alternatives, and rapid technological advancements make it challenging for the company to maintain its market share. Additionally, the current global economic climate and geopolitical tensions can impact the company's operations and profitability.

Would you please revise the case and add the calculations in Excel by Monday evening. Thank you!

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