This portfolio is based on published materials describing the revival of price competition in the cigarette market in the USA. Overall, the situation resembles the famous price war is known as the "Marlboro Friday." There are new competitors in the industry is reduced, and new competitors may not be subject to the same rules. Case is designed for use as a follow-up to Marlboro Friday and the East Coast Oil case, describes the subsequent action retail offer Phillip Morris. "Hide
by Paul W. Farris, Richard Johnson Source: Darden School of Business 2 pages. Publication Date: January 30, 2003. Prod. #: UV2932-PDF-ENG
Related Case Solutions & Analyses:
Savage Beast (A1)
House of Tata: Acquiring a Global Footprint
Palm (B): 2001
Replacing Hong Kongs ID Card (B): Debating the Options
Naming the Edsel (Condensed)
Three Active Acquirers
Eskom and The South African Electrification Program E
Apple Computer–John Sculley Chairman & CEO–Presentation to ISMP Participants July 6 1992 Video
Dominion Motors & Controls Ltd.
Paperless Healthcare: Progress and Challenges of an IT-Enabled Healthcare System
