In a highly competitive global market today, companies are increasingly turning to outsourcing. In fact, it's not just blue collar job to outsourcing, but white-collar workers as well. Even marketing "window into the world of the customer base," feels outsourcing pressure. Takes a look at the consequences of corporate outsourcing of global marketing and reports the results of a telephone survey conducted with the heads of the U.S. and Canadian marketing. U.S. firms were found to outsource marketing activities more often than Canadian firms, often at the expense of control and customer satisfaction. "Hide
by Linda S. Ueltschy, Irene Herremans, John K. Ryans Jr. Source: Business Horizons 10 pages. Publication Date: March 15, 2006. Prod. # : BH190-PDF-ENG
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