Marketing Transformation Using Social Network on Digital Media: How BJP Used WhatsApp to Create a Successful WOM Campaign Case Solution
Jiten Gajaria, the convener of the social media cell of Bharatiya Janata Celebration (BJP) Maharashtra, carried out a marketing transformation program for his political celebration while marketing for the 13th Maharashtra Legal Assembly Election.
The case information how Gajaria rolled out a successful influencer marketing program to create WOM interaction on WhatsApp. It can serve as a traditional example of creating an affordable client outreach program where overall marketing cost was minimized by about 199%.
This is just an excerpt. This case is about SALES & MARKETING
PUBLICATION DATE: March 01, 2017
Related Case Solutions & Analyses:
Integrated Marketing Midterm Exam
The misplaced controversy about internal consumption: Not just a direct selling phenomenon
Telma: Building and Defending a Market Leader
Netflix: The Customer Strikes Back
Building the Johnnie Walker Brand
Eastern Condiments Private Limited (B)
Healthy Oils India: Cooking Up a Success in the Indian Edible Oils Market
Measuring Price Promotion Effects: An Econometric Exercise in Measuring the Impact of Marketing Decision Making
Note on the CRM Industry 2004
Telenor: Revolutionizing Retail Banking Services in Serbia – Digital Transformation of the Customer Experience
