Defines the elements of the marketing strategy and provides a basis for strategic marketing decisions. Framework to deal with market definition and selection, positioning and differentiation, and market entry / exit decisions. Other topics discussed include the selection and formulation of marketing vision and values, predict and respond to competitors' marketing strategy and determining the appropriate degree of flexibility and focus on developing a marketing strategy. "Hide
by Minette E. Drumwright, Thomas J. Kosnik 21 pages. Publication Date: July 28, 1989. Prod. #: 590001-PDF-ENG
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