Jeff and Debra Moore are the founders of Just Us!, Fair trade coffee cooperative, retail and wholesale. Just Us! The mission is to actively promote fair trade and its benefits for producers in developing countries. Moores maintained a strong commitment to inform consumers when building a strong brand and maintain continued growth. To support the main channel of distribution in grocery stores, cafes opened four control (two in Wolfville and Halifax) and distributed products on university campuses. Just Us! "With total sales continued to increase, but sales were leveling. Moreover, in the current economic climate in Canada and increased competition to worry founders. Moores recently hired a new director of marketing, which was to include a unique knowledge of fair trade practices, ethical buying and social entrepreneurship, combine it with the typical growth driven marketing solutions and ultimately offer a marketing plan that will consolidate the activities of a cafe.Marketing Planning at Just Us Cafes Case Solution
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by Sara Loudyi, Julia Sagebien, Normand Turgeon, Ian McKillop Source: Richard Ivey School Business Foundation 21 pages. Publication Date: August 26, 2009. Prod. # 909A14-PDF-ENG
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