Ankur Arora Murder Case (AAMC) was termed as the first most medical negligence drama emerging out of the Hindi movie industry in Mumbai (famously referred to as Bollywood).
Predicated on true events, the film received affirmative critical review though it wasn't the average song and dance menu bought forth by the majority of production houses. Specific constraints, both external and inherent beset the project to the team.
Marketing of a Bollywood Film Ankur Arora Murder Case Study Solution
The producer of the film was convinced he would have an excellent product when the hurdles created by legalities and other advertising-related problems were sorted out. His team had created an extensive marketing communications plan for the launch of the movie to use the emotions evoked by this type of sensitive issue. The movie's box-office failure made the producer consider whether his strategy of arranging the finances of a project would work nicely or whether he should attempt to manage all future endeavors within their entirety, including production and promotion.
PUBLICATION DATE: September 17, 2014 PRODUCT #: W14451-PDF-ENG
This is just an excerpt. This case is about SALES & MARKETING
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