1. Provide background information on your firm. This should include industry,
type of ownership, location and mission statement.
Tasly was established in 1994 and it was dedicated to revolutionary science and disease-treating technology. It is the global pharmaceutical leader in scientific herbal medicine. Tasly's commitment to cutting-edge technologies and rigorous clinical trials as well as its adherence to the highest, most extensive and meticulous quality-control standards in the fields of Pharmaceuticals, Biologics and Nutripharmaceuticals (a/k/a Deepure, Tasly's line of herbal supplements) have achieved worldwide recognition. Its US branch is located at 9400 Key West Ave, Rockville, Maryland 20850. There are three key executives that include: Yonghong Zhu (General Manager), Ruihua Wang (Chief Financial Officer) and Junfeng Liu (Secretary of the Board). Moreover, Dr. Henry Sun is the CEO of the U.S. branch. The missions of the company in U.S. are firstly to use advance technology and rigorous clinical trials, which are performed under the most meticulous quality control standards to scientifically, clinically and undeniably prove the validity of mTCM in the treatment of disease. In addition, to offer the medical community a chemical-free alternative that will fulfil the un-met clinical needs of patients and healthcare providers that offer "disease prevention, disease treatment, disease management and disease cures ".
2. Present an organization chart. Show the structure of your firm, including positions of responsibility and lines of authority. Show how marketing positions fit into the overall structure of the firm.
3. Describe the responsibilities of persons in marketing positions. This information should come primarily from interviews with managers. Keep in mind that even if your firm or location has no marketing department, someone must perform marketing functions.
- Sales representative managers: Sales is one of the most important structure in the marketing department. As a starting company in the North American market, so they are the core people that help the company and products to connect with consumers. Therefore, one of their responsibilities is to win new business by generating new leads and business relationships. They have been working on the network and brand program locally and across the country. For example, they are preparing a convention in Baltimore by sending our company information to the buyers’ contact list and designing the booth and hand out in order to promote our products. In addition, they need to meet as well as exceed individual and team sales targets. In order to promote our nutroceutical supplements, they went to business trips meeting with all potential buyers, such as the managers of CVS, Wholefood and Target. All of them had experiences in pharmaceutical industry, so they had already evaluated the suitability of potential consumer segmentations.
- Public relations officer: Since we are a developing company, and we are just promoting our brand awareness and products, so we definitely need public relations to manage the reputation of the company and build communication with all forms of media. The first responsibility of our public relations officer is to plan, develop and implement public relations strategies. Secondly, she is a part of many organizations related to the pharmaceutical industry and she builds connections. Thirdly, she is incharge of researching, writing and distributing press release to targeted media. Moreover, she have been contacting with all forms of media such as pharmaceutical magazines, newspapers and television advertisements in order to help the company to promote the brand and products awareness with appropriate budget. Additionally, she has to be responsible for organizing events including press conferences, exhibitions and open days. Last but not the least, she needs to manage the public relations aspect of a potential crisis situation if there is anything negative that could damage the reputation of the company..............
This is just a sample partial case solution. Please place the order on the website to order your own originally done case solution.
Related Case Solutions & Analyses:
What Can a Mosquito Do to an Elephant (C)
Target Micronics in China: Disarray in Finance
Raising Revenues or Raising Hackles: Radical Public Sector Reform in Perus National Tax Adminstration Superintendency
FRASIER CASE ANALYSIS
Autozone Inc. (Corporate Finance Strategies)
Mars Incorporated: Online Procurement
Beneish M-Score Model
Norfolk Southern Corporation—Century Bonds
How to Win Investors Over
Communications Satellite Corp., Spanish Version
