This note develops a framework for addressing challenges of incorporating marketing input when setting innovation strategy. Fundamentals presents possible for innovation, the firm can entertain and describes how the customer knowledge gained from market research on the front end of NPD affects which of these options the company should aspire to. Pitfalls in the analysis of customer data are described, along with guidelines on how to overcome them. The effects of competition in the context of the innovation strategy in a market uncertainty also considered. "Hide
by Elie Ofek 16 pages. Publication Date: March 27, 2008. Prod. #: 508090-PDF-ENG
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