Marketing HBS Case Solutions

Managing with Fairness in an Operational Context (CASE) Discussion: Live so that when your children think of fairness, caring and integrity, they think of you! 27 years old HELEN PRIANO is the manufacturing manager at ‘GENERAL GRAIN’S CERREAL FACILITY’. Before she worked as a product manager in a factory which produced powdered drink mix. She […]

Optima Business Group (OBG), a consumer packaged goods company, realized major improvements in its sales and supply processes through the execution of sales force automation (SFA). It was not an easy journey, although the execution was carried out in the urban markets of OBG. The chief technology officer has to determine whether OBG should implement […]

The case illustrates a marketing campaign that is integrated that is innovative by Nokia to market its new mobile, the N8. In early 2010, Stuart Wells, Integrated GCL at Nokia, started and supervised the execution of a marketing campaign that was integrated that was ambitious. The case follows the decision making process step by step, […]

Paul Frank Industries, a private company located in the United States, finds itself in hot water after social media criticizes a Hollywood marketing event hosted by PFI in which Native American stereotypes were prominently inspected. Two bloggers bring attention to the event through their social networking channels when photographs of the occasion are released on […]