Marketing HBS Case Solutions

What Price Vertigo? Award winner Prize Winner Case Solution Abstract: The case utilizes the example of U2’s 2005 world trip to examine price distinction in the substance of show business, and especially multi-pricing in a (capability) constrained environment. Pedagogical Goals: The goals are: conversation of price distinction measurements, market place division, need modelling, customer surplus, price […]

Vivienne Cox at BP Alternative Energy Award winner Prize Winner  Case Solution Abstract: A group led by Vivienne Cox, Manager Vice President for Gas, Power, and Renewables, determines and releases a brand-new organisation, BP Alternative Energy. Spending for this scale in a “green” power company was an extreme departure for BP.It highlights how Cox assisted […]

Virgin Atlantic Airways: Ten Years After (French) French  Case Solution Abstract: The Virgin Atlantic Airways (VAA) case was composed on the event of the business’s 10th anniversary. In 10 years, VAA has actually brought numerous developments to the airline company market and won lots of awards for its service. Pedagogical Goals: The case intends to […]

Unilever in Brazil (1997-2007): Marketing Strategies for Low-Income Consumers (Portuguese) Portuguese Case Solution Abstract: Unilever is a strong manager in the Brazilian cleaning agent powder market with an 81% sector share. Laercio Cardoso should choose (1) whether Unilever must divert loan from its extra brand names to target the lower-margin section of low-income consumers, (2) whether […]

The Nokia N8 ‘Push Snowboarding’ Campaign: An Avant-Garde Social Media Strategy from Engagement to Sales (Spanish) Spanish  Case Solution   Abstract: The case illustrates an innovative integrated advertising campaign by Nokia to promote its new phone, the N8. In early January 2010, Stuart Wells, Integrated Global Campaign Well known at Nokia, initiated and supervised the […]