Alza and Ciba-Geigy: Renewing the Collaboration? (B5): Alex Zaffaroni, President and founder, ALZA Corp. Case. Solution Abstract: This suite of cases starts with a summary of an appealing alliance in between an international Swiss pharmaceuticals company and a start-up with advanced innovation in drug shipment systems. In the end of the case, the alliance has moved […]
Alza and Ciba-Geigy: Renewing the Collaboration? (B4): Martin Gerstel, CEO of ALZA Corp.
Alza and Ciba-Geigy: Renewing the Collaboration? (B4): Martin Gerstel, CEO of ALZA Corp. Case Solution Abstract: This suite of cases starts with a summary of an appealing alliance in between an international Swiss pharmaceuticals company and a start-up with innovative innovation in drug shipment systems. By the end of the case, the alliance has moved into […]
Tone and mfish (A): Targeting Fishermen at the Bottom of the Pyramid in Indonesia’s Mobile Market
Tone and mfish (A): Targeting Fishermen at the Bottom of the Pyramid in Indonesia’s Mobile Market Case Solution Abstract: Tone/mfish were able to generate income from an option, in spite of targeting this extremely low earnings sector by making an item that considerably increased the income of it’s customers, which consumers were prepared to pay for. […]
BYD (Build Your Dreams): Journey to Green Dreams
BYD (Build Your Dreams): Journey to Green Dreams Case Solution Abstract: The case explains the past of BYD, a Chinese company that started making batteries however broadened into automotives, where development owned the competitive benefit of business. BYD went into the vehicle market intending to utilize its abilities in batteries, however eventually discovers itself having a […]
Tone and mfish (B): Targeting Fishermen at the Bottom of the Pyramid in Indonesia’s Mobile Market
Tone and mfish (B): Targeting Fishermen at the Bottom of the Pyramid in Indonesia’s Mobile Market Case Solution Abstract: Tone mfish were able to generate income from a service, regardless of targeting this really low earnings sector by making an item that considerably increased the income of it’s customers, which clients were prepared to pay for. […]
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