Marketing HBS Case Solutions

Alza and Ciba-Geigy: Renewing the Collaboration? (A)  Case Solution Abstract: This suite of cases starts with an introduction of an appealing alliance in between an international Swiss pharmaceuticals company and a start-up with advanced innovation in drug shipment systems. In the end of the case, the alliance has moved into crisis. In the 6 B […]

Alza and Ciba-Geigy: Renewing the Collaboration? (B3): CIBA-GEIGY Corp. (Summit)  Case Solution Abstract: This suite of cases starts with a summary of an appealing alliance in between an international Swiss pharmaceuticals company and a start-up with advanced innovation in drug shipment systems. In the end of the case, the alliance has moved into crisis. In […]

Alza and Ciba-Geigy: Renewing the Collaboration? (B2): Dr Gaudenz Staehelin, Head of the Pharma Division, CIBA-GEIGY  Case Solution Abstract: This suite of cases starts with a summary of an appealing alliance in between an international Swiss pharmaceuticals company and a start-up with innovative innovation in drug shipment systems. In the end of the case, the […]

Alza and Ciba-Geigy: Renewing the Collaboration? (B1): Dr Karl Heusler, Head of Global Research, CIBA-GEIGY Case Solution Abstract: This suite of cases starts with an introduction of an appealing alliance in between an international Swiss pharmaceuticals company and a start-up with advanced innovation in drug shipment systems. In the end of the case, the alliance has […]