Mainstream marketing has become so obsessed with violence, quantification, and scientific correctness, that he lost sight of the importance of magic, mystery and imagination. We need to restore the balance somewhat, and how to do it, to look at the boy wizard who has captivated the hearts and minds of readers around the world - and turned marketing on its head. Careful study shows that Harry Potter is more than just a fad marketing passage. Harry is different in that the book is as much about marketing as a result of marketing. They deal with marketing issues, they are full of marketing artifacts they contain analysis of the market phenomena, and they give an idea of the current state of marketing. Books related to almost every element of the marketing mix, as well as aspects of buyer behavior, environmental conditions, and market research. Harry Potter unknowingly has the power to transform the modern paradigm of positivistic marketing attributes of modern marketing in a magical, mysterious, creative beings postmodern marketing. "Hide
by Stephen Brown Source: Business Horizons 9 pages. Publication Date: January 15, 2002. Prod. #: BH067-PDF-ENG
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