Marketing Economics Harvard Case Solution & Analysis

Marketing Economics  Case Solution

This is a Darden case study. The goal of this note will be to prepare the pupil for a series of exercises in making promotion economics computations. These computations aren't replacements for more or spreadsheets in-depth economical computations for example return on investment or net present value.

They're "back of the envelope" estimates that can readily be conveyed to others to buttress arguments about what a business should or shouldn't do in a choice scenario.

This is just an excerpt. This case is about   SALES & MARKETING

PUBLICATION DATE: August 07, 2001 PRODUCT #: UV0404-PDF-ENG

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