This note outlines the main issues related to the effective management of marketing communications. First, he defines the purpose of communication. He classifies the tools available to communicate with consumers. Later, he developed on how consumers respond to communication attempts. Finally, it sets out a framework for marketers to manage the entire process of communication. "Hide
by Thales S. Teixeira, 11 pages. Publication Date: August 16, 2012. Prod. #: 513041-PDF-ENG
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