Marketing Avatars Revisited: A Commentary on Facial Recognition and Embodied Representations in Consumer Profiling Harvard Case Solution & Analysis

In this Executive Digest, we review and expand our initial Business Horizons article (May 2013) addressing marketing avatars (i.e., mavatars1): digital embodied, biometric profiles.

In the initial post we offered our advertising avatar framework, which classified existing and forecast types of mavatar applications according to data collection and application domains. However, due to the rapid pace of change in this domain, we have to review recently introduced mavatar applications that complete the first framework.

Marketing Avatars Revisited A Commentary on Facial Recognition and Embodied Representations in Consumer Profiling Case Solution

These new applications--along with business and regulatory actions--paint a picture of where opportunities exist for application development, and where and how mavatars will be utilized. Because of this, we discuss added forecasts for future use and current programs.

PUBLICATION DATE: January 15, 2014 PRODUCT #: BH579-PDF-ENG

This is just an excerpt. This case is about SALES & MARKETING

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