Marketing tactics, such as pricing, promotion, distribution and product solutions to all owners to help business create the need for their product or service. That managers rarely understand, however, that the marketing decisions they make in the first place to increase sales and market share have a great impact on the society as a whole and, therefore, have significant ethical implications. These seven caselets, which cover a variety of topics (including "half-article", "creative tactics interview" and "truly represent your company," and others), the study of the ethical implications of decision-making in the marketing arena. "Hide
by R. Edward Freeman, Jackie Fritz, Jenny Mead Source: Darden School of Business 9 pages. Publication date: April 19, 2010. Prod. #: UV5276-PDF-ENG
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