Marketing methods such as rates, item, promo, and positioning choices all assist company owner develop a requirement for their services or items. What supervisors rarely understand, nevertheless, is that the marketing choices they make mostly to enhance sales and market share have a terrific influence on society at huge and therefore have considerable ethical ramifications.
Marketing and Ethics Case Study Solution
These 7 caselets, which cover a range of subjects (consisting of "the short article of the half-truth," "imaginative interview methods," and "honestly representing your business," to name a few), check out the ethical ramifications of choice making in the marketing arena.
PUBLICATION DATE: April 19, 2010 PRODUCT #: UV5276-HCB-ENG
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
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