Price is one of the most difficult decisions marketers make and the one with the most direct and immediate impact on the financial position of the company. This toolkit will provide basic terminology and calculations related to pricing and profitability analysis. Users will learn how to create and interpret demand curves and calculate the price elasticity of demand. The concept of revenue, expenses and profit margin, gross profit, net income will be introduced to inform profitability analyzes. Finally, the profitability of the retail indicators, including retail margins and profits are considered a penny. The note gives students a framework for analyzing marketing cases, as well as providing an analytical framework and processes to complete a marketing plan. The note by the free sheet Excel, which contains sample problems, ready Excel model to calculate demand curves, price elasticity and profitability indicators for the firms and their channel partners, and charts and graphs to help visualize the results. "Hide
by Thomas Steenburgh, Jill Avery 8 pages. Publication Date: July 16, 2010. Prod. #: 511028-PDF-ENG
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