Marketers often need to estimate the size of their markets - both for existing products, so that the sales forecast can be developed for new products, so that market opportunities can be evaluated. This tool allows students to create a market size and forecast sales with a market building methodology. Students learn to measure market demand and company demand and calculate the market and product penetration rates and market share. The note gives students a framework for analyzing marketing cases, as well as providing an analytical framework and processes to complete a marketing plan. The note by the free sheet Excel (available only for registered teachers), which contains examples of problems built Excel models to calculate the size of the market, market penetration and market share, and charts and graphs to help you visualize the results. "Hide
by Thomas Steenburgh, Jill Avery 7 pages. Publication Date: February 04, 2010. Prod. #: 510081-PDF-ENG
Related Case Solutions & Analyses:
Disney: Losing Magic in the Middle Kingdom
ATH MicroTechnologies Inc. (E)
Palm (C): 2005
Airbus vs. Boeing (C): Developments from 1996 to 1999
Role of the Internet in Physician-Patient Relationships: The Issue of Trust
Replacing Hong Kongs ID Card (B): Debating the Options
Saras Options
Fsas: Fujitsu Support and Service Inc.
Three Active Acquirers
Eskom and The South African Electrification Program E
