MARKETING ANALYSIS TOOLKIT: CUSTOMER LIFETIME VALUE ANALYSIS Harvard Case Solution & Analysis

MARKETING ANALYSIS TOOLKIT: CUSTOMER LIFETIME VALUE ANALYSIS  Case Solution

Consumers are progressively being seen as possessions that bring value to the company. Customer lifetime value is a metric which enables supervisors to comprehend the general value of their customer base and relate it to 3 customer techniques companies utilize: possession acquisition - bring in brand-new consumers to the company, possession maximization - optimizing the value the firm extracts from each customer, and possession retention - maintaining existing consumers for the long term.

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