Bio-oil is a multi-purpose skin care product that has gone from only sold in South Africa to be the number one scar product in 16 of 17 countries, which it is applied. Retail sales rose from R3 million a year to 1 billion from 2000 to 2008. Justin and David Letschert made key decisions to address all the other 119 products, which are produced by what they captured in 2000 and is focused on product-based Bio-Oil. Union-Swiss has met its sales success through the use of a hybrid distribution model, which made its distributors in each country in order to communicate and share knowledge with each other. Union-Swiss also ensured that it continues to focus on building the brand by limiting their activities in the value chain as the marketing. He did this to such an extent that it has created a separate division for the distribution of bio-oil in South Africa. "Hide
by Gavin Price, Margaret Sutherland Source: Richard Ivey School of Business Foundation 11 pages. Publication Date: June 10, 2009. Prod. #: 909M46-PDF-ENG
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