Bio-Oil is a multi purpose skincare product that has gone from being sold exclusively in South Africa to being the No. 1 scar treatment product in 16 of the 17 states that it's spread. Retail sales have soared from R3 million per annum to R1 billion from 2000 to 2008.
Market Stretch Case Study Solution
Union-Swiss executed its successful sales through the usage of a hybrid distribution model that compelled its vendors in each country to communicate and share knowledge with each other. Union-Swiss additionally ensured that it stayed focused on establishing the brand through limiting its actions to that of marketing in the value chain. It did this to such an extent that it created a separate thing to run the distribution of Bio Oil in South Africa.
PUBLICATION DATE: June 10, 2009 PRODUCT #: 909M46-PDF-ENG
This is just an excerpt. This case is about SALES & MARKETING
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