"The market design in online business" describes the problems may be faced by entrepreneurs in creating a well-functioning ecosystem of users, as well as helping to equip entrepreneurs with the tools to overcome these obstacles. Key principles include ensuring thickness, ease congestion, resulting from excessive, addressing asymmetric information, making sure that it is safe and easy for users to participate, as well as a strategy of monetization that do not break, but instead contribute to the well-being of ecosystems . "Hide
by Peter A. Coles Source: Harvard Business School 35 pages. Publication Date: April 8, 2011. Prod. #: 911066-PDF-ENG
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