Description of the nature and purpose of market analysis. Among the topics briefly discussed primary and selective demand, determinants of demand, market segmentation, product life cycle, as well as temporary or cyclical fluctuations in demand. Intended as background reading in an introductory marketing course with the case materials. "Hide
by Christopher Lovelock 5 pages. Publication Date: September 1, 1975. Prod. #: 576056-PDF-ENG
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