Deal with the depletion of fish stocks in the late 1990s. Unilever, one of the largest fish in the world, had a strong interest in finding solutions to this dilemma. Unilever decided to establish the Marine Stewardship Council (MSC). This board works as a joint venture with the World Wildlife Fund, Nature (WWF). Provides detailed background as Unilever and WWF, to understand their intentions. Describes how to create MSC and deals with governance stakeholders. Interestingly, another environmental group WWF criticized for joining forces with Unilever. "Hide
by Ulrich Steger, George Radler Source: IMD 13 pages. Publication Date: January 1, 2000. Prod. #: IMD008-PDF-ENG
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