In 2005, Marilyn Carlson Nelson, CEO and chairman of Carlson, must decide whether to outsource jobs at risk of destruction of cultural values centered on integrity, reliability and care that she laboriously created becoming the CEO of the family company. Profiles for guiding the development of the protagonist, tracing her career in business and public organizations, its youth and education, its management education and its values and aspirations. Contains information about the business and the company's history Carlson, including its company culture and management. Raises questions about the consequences of management decisions and durability company cultures. "Hide
by William W. George, Andrei N. McLean Source: Harvard Business School 16 pages. Publication Date: November 8, 2005. Prod. #: 406019-PDF-ENG
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