Marie Jackson: Revitalizing Renfield Farms Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies

Marie Jackson: Revitalizing Renfield Farms Case Study Help

Transactional and transformational leadership:

The third strategic approach is to bring change in the leadership style which plays an important role in the smooth and efficient performance of the organization. The leadership of two chief executive officers after the leadership of Franklin at the Renfield farm flattened the sales and growth of the organization such as lack of marketing innovation during the leadership of Conrad Lee.Thus, change leadership style would improve the way how business operations are conducted. Due to the reason that poor leadership style, Jackson faced hesitation of the employees to represent creative ideas that were left in between.

Pros:

Transformational leadership significantly provides the way to the direction of the organizational vision. Whereas transactional leadership makes the implementation of the strategic approach easy.
Transformational leadership develops a connection with the employees while transactional provides them rewards for loyalty.
Transformational leadership is primarily the servant of followers encouraging them to share their ideas and opinions.

Cons:

Despite the provision of rewards for efficient performance,failure in performance also a significant deduction from the pay.
The stimulation of the minds of the followers might result in abrupt and harsh decisions that might lead to negative implications.(Umme Salma Sultana, 2015)

Recommendation:

As the workforce at the Renfield farm is not convinced by the solution represented by Jackson to boost the sales and grab the interest of the customers back again.Considering the fact, it seems quite difficult to achieve significant growth through exploiting new growth opportunities by neglecting the need for unity and tricking down a forceful impact from the top management. Thus, there is a requirement to develop a consensus on one specified strategic alternative approach proposed. Similarly, it is recommended to Jackson to adopt the transactional leadership style to award the workforce based on their improved performances like division performance.

On the other hand, the organization is recommended to conduct surveys from the top management of the Renfield farm to make sure the implementation of the change which reflecting the new strategic approach. Due to the consistent saturation of the dairy industry and the challenges posed such as low-profit margin, market maturation, fragmentation, and volatile commodity costs,many companies are striving for successful survival because of the increased product innovations. Concerning the consumer taste preferences and the collected data through consumer relationshipsemploying different software provides an insight into what customers look for and their interest in differential flavors. Thus, the marketing strategies of Jackson were well renowned within the premises of the organization that allowed five times more sales in comparison to the forecasted value. Therefore, the continuous deployment of such strategic approaches is essential for organizational betterment.

Change Implementation Plan:

Based on the issues faced by Jackson in regards to bringing a significant change in the vision and business operation, many changes are required to be made parallel to the initial changes.

Transformational leadership:

The hands-on exercise of transformational leadership is known to improve communication in the organizational i.e. bring a significant reduction in the conflicts and criticism over a particular decision. It will develop a bond between the management and the employees resulting in increased motivation and productive outcomes.

Reward-based transactional leadership:

Practicing transactional leadership parallel with the transformational leadership style, it will allow Jackson to operate and efficiently manage business operations. Based on the reason that important decision will be taken by the management and some decision which require the involvement of employees and management both will be considered. In this manner, none of the employees' roles would be neglectedresulting in increased efficient performance leading to productive and innovative strategic approaches against different problems and challenges faced by the organization.

Time investment for team formation:

Furthermore, for successful implementation of the change management in the Renfield Farm, Jackson is required to be less involved in the business activities influencing the organizational decisions.The investment of increased time in the formation of particular teams for specified business operations would allow Jackson to bring significant improvement in employee engagement which boosts the organizational culture. (Scudamore, 2016)

Evaluation:

The improvement in the organizational operations, sales, profitability can be done through the evaluation of the profit rate of the farm followed by a particular product line. Similarly, the monitoring of the email or communication and interaction with employees and customers would ensure organized organizational culture i.e. effective communication. Additionally, conducting surveys from both employees and customers who make sure their probability of reluctance to the change.

Conclusion:

Considering the initial production and distribution of organic milk and cream to the potential retailers, the sales of the organization had declined to a great extent due to the ineffective leadership and inefficient employee performance. As Renfield demonstrates profitable exploitation of the opportunities presented top management plans in regards to business expansion other than the natural food market.There is a requirement to develop a consensus on one specified strategic alternative approach proposed. Similarly, it is recommended to Jackson to adopt the transactional leadership style to award the workforce based on their improved performances like division performance.Profitability can be evaluated through the evaluation of the profit rate of the farm followed by a particular product line..............................

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