The creators of Maricopa, Inc., a startup that sold proprietery hair-care products right to salons, were preparing a board presentation to address the young business's inability to meet financial projections. The fiscal shortcomings raised some questions regarding the business 's business plan while the products had caught on with customers. The business needed additional capital to keep on running and had gone through much of its cash.
Maricopa, Inc Finding the Right Treatment for Growth Case Study Solution
At exactly the same time, two VC investors were deciding how to proceed with their investments in Maricopa. The bigger VC firm outnumbered Maricopa's management's judgements and was reluctant to further fund the company. However the Maricopa investment was considerably more essential to the smaller VC firm, plus it's representative on the board worked hard to convinve her counterpart from the larger company that while the business had fought difficulties, it turned out to be a young startup with powerful possibility of Maricopa. Without the larger company investing in Maricopa, the company was at danger of going under.
PUBLICATION DATE: January 31, 2014 PRODUCT #: 314065-HCB-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
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