In an effort to save his company, Paul Marciano, Italian family eatery Maria's Ristorante's owner, runs a number of experiments focused on improving the customer experience around his target customer section.
Maria's Ristorante Case Study Solution
These experiments result in a better understanding about his business and cause him to make specific changes to his business model that ultimately improve matters across the board. The experiments are derived to research from the academic literature on the utilization of behavioral variables to handle customer perceptions.
PUBLICATION DATE: May 28, 2015 PRODUCT #: UV6987-PDF-ENG
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
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