This case scrutinizes the internationalization process of Marcopolo, the leading manufacturer of buses in Brazil, monitoring the business's international development and its approach to world-wide growth. In the process it signs various strategic alliances with local partners in different nations it attempts to enter.
Marcopolo The Making of a Global Latina Case Study Solution 1
After several drawbacks, some due to the global monetary disaster, the business questions if the procedure was the correct one and what to do next.
PUBLICATION DATE: September 28, 2011 PRODUCT #: INS186-PDF-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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