March Radosevich, president of the Health Payment Review, a small software start-up, is facing severe cash flow problem: Review of Health payment is based on the PC prototype but ended funds to build a commercially available mainframe product. As a temporary measure to generate cash, Marcia tries to sell PC prototype, but meets resistance conservative buyers. Teaching Purpose:. To highlight the problem of sales and negotiations faced by entrepreneurs, and to help students develop their skills in this area "Hide
by Amar V. Bhide, Brian Mohan Source: Harvard Business School 8 pages. Publication Date: June 30, 1994. Prod. #: 394204-PDF-ENG
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