Marc Abrahams: Annals of an Improbable Entrepreneur Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies

Marc Abrahams was the owner of the media, who are specialized in the field of science humor. In 2008, he sought to increase the scale and monetization potential of their business. This is a business called Incredible research conducted in the log (Annals of improbable research), high-profile annual events (Ig Nobel Prize ceremony), website (improbable.com), a series of books and various public appearances. This case uses the story "incredible" the emergence and expansion of business, that to investigate the challenges and opportunities faced by the person who seeks to create a business around his own human capital. It includes background information on the early career Abrahams, a summary of the various segments of the company, and discussion of recent efforts Abrahams to be freed from the constraints that limit the size and income-generating capacity of Improbable Research for many years. Among these efforts are the solution to distribute the magazine free content over the Internet and the large investment in the production of video content on the Internet. The case concluded presenting different options under consideration Abrahams - options that were considered with external challenges (as it should define its brand which markets it should target?) And internal challenges (there are key positions that he should hire to fill?). The case also features a lively exhibits that illustrate the value proposition in Abrahams, analyze their business models and sources of income, and so on. "Hide
by Boris Groysberg, Michael Slind Source: Harvard Business School 25 pages. Publication Date: September 11, 2008. Prod. #: 409013-PDF-ENG