Current franchisees Marble Slab Creamery (manufacturer self-proclaimed "Frozen Earth") was set to open its second location in Waterloo, Ontario. In a recent telephone conversation with the President of the Canadian marble slabs, the issue of corporate policy invented ice cream weight. Franchisee was convinced his leadership and growth potential in the new location will ultimately successful franchise, however, the president expressed doubts Franchisee departs from politics. Two questions were all in his head as he pondered options: 1) What do customers really value in Marble board service concept? 2) How would choose a weight policy affects the quality of customer service? Franchisee hoped own several franchise marble slab, and he knew that his weight a political solution can have a lasting impact on his business and his relationship with the head office. "Hide < br /> by John S. Haywood-Farmer, Emily Hubling, Azim Remani Source: Richard Ivey School of Business Foundation 16 pages. Publication Date: July 29, 2009. Prod. #: 909D08-PDF-ENG
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