Marble Slab Creamery: Grand Occasion Harvard Case Solution & Analysis

Franchise owner Creamery Marble (marble) in Ontario must provide a great opening offer franchise headquartered in Calgary, Alberta, in two weeks. This is a proposal to include her chosen target market, location, franchise and decisions regarding assortment and pricing. Franchise owner must also decide how to allocate its advertising budget of $ 10,000 to enhance the impact and drive customers to your store. "Hide
by Elizabeth M. Grasby, Rene Zatzman Source: Richard Ivey School of Business Foundation 16 pages. Publication Date: November 20, 2009. Prod. # 909A34-PDF-ENG

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