The design and writer practitioner describes the best way to go about creating new businesses or reinventing existing ones. He contends that the best way to manage the inherent uncertainty of initiation would be to look beyond the present information to find out where value truly resides for your company.
Mapping the Future in Uncertain Times Case Study Solution
One of the paramount approach for doing that, he says, is to create an 'chance map' -- a visual representation of the business landscape that guides future strategy by synthesizing met and unmet consumer needs, emerging discontinuities for example cultural and technology trends, both direct and indirect competitive activity, and internal and external competitive proficiencies. This strategy, he says, can help leaders chart a path to future growth and browse sophistication.
PUBLICATION DATE: January 01, 2010 PRODUCT #: ROT101-PDF-ENG
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE