A fresh line of "chilled ready meals" has been created after major technological breakthroughs in food processing by Maple Leaf Consumer Foods. In the (A) case in this four part sequence, the vice-president (VP) of innovation and brand development is organizing a group meeting to confirm ambitious launching plans.
Maple Leaf Simply Fresh (A) Case Study Solution
PUBLICATION DATE: April 06, 2011 PRODUCT #: W11076-HCB-ENG
This is just an excerpt. This case is about SALES & MARKETING
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