Manville Corporation with senior managers are surprised when Japanese officials advised them not to go ahead with its plan to add a warning label cancer diatomaceous earth (DE), sold in Japan. The International Agency for Research on Cancer decided that component DE, probably carcinogenic, and Manville prepared to change their labels and material safety data sheets and mount efforts communication to inform customers about cancer prevention. Now, Manville senior managers say that it is "culturally inappropriate" to continue with the plan in Japan. Abridged version earlier case. "Hide
by Lynn Sharp Paine Source: Harvard Business School 2 pages. Publication Date: December 17, 2003. Prod. #: 304078-PDF-ENG
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