The purpose of the Manizales-Mas case would be to show the inner workings of the very first three years of a comprehensive economic development project which uses entrepreneurship-amazing company increase -as the driving wedge. Gonzales approached BEEP and Babson, who collectively ran a two-month pilot.
Manizales-Mas Cree, Crea, Crece - Believe, Create, and Grow Case Study Solution
Between 2010 and 2012 Gonzales worked hard to combine a group of stakeholders and funders to back the project, both financially and in terms of non-financial engagement. Having created a consensus among 11 local organizations, Gonzales then negotiated the job with Babson, yielding numerous disagreements and misunderstandings. Marcela Escobar ran the project from that time forth, and was hired as project team leader in late 2011, during Phases 2-3. The case resulted at such a time when there was an ongoing conflict between different company members and stakeholders. At that time the director communication had also rendered resignation.
PUBLICATION DATE: September 01, 2015 PRODUCT #: BAB226-HCB-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
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