A prominent coal supplier company in India, Manish Enterprises, was encountering an issue of declining growth in the year 2012 but after the one year the appointment of new CEO, a business graduate, turnaround the company. He succeeded to enhance the efficiency of the company’s operations, which ultimately reduce the duration of cash cycles from six months to three months. On the other hand, they saw the increase in sales by over 100 percent, and the firm joined the route of growth by investment through the finance of its customers as advanced payments. It also enabled the company to reduce its current assets investment. Although, the company embracing the growth, but it was not generating the desired revenue as it was declining. The firm now had to retain its profitability along with managing the liquidity and growth that were the major issue for the firm. The writers have the association with Management Development Institute.
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