In 2012, Manish Enterprises, a leading coal supplier firm located in Ludhiana, India, was encountering a decline in growth. A year later, a small business graduate was made as the company's chief executive officer.
Manish Enterprises A Growth Versus Profitability Dilemma Case Study Solution
He managed to decrease the cash cycle from six months to three months by arranging the operations of the firm more smart ly. Sales rose by 127 per cent, and the firm began by taking advances from customers, funding its growth. The business was consequently able to reduce its investment in current assets. However, despite embracing best practices, the profitability of the company was decreasing.
The challenges subsequently confronted by Manish Enterprises were to handle liquidity and growth while retaining profitability.The authors are linked with Management Development Institute.
PUBLICATION DATE: August 22, 2014 PRODUCT #: W14389-PDF-ENG
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