Senior management at P&G has set a robust emphasis on utilizing the data to produce “better, smarter, and real-time business decisions.” Tools, systems and procedures have been developed by the Global Business Services (GBS) to nourish managers throughout P&G with the direct access to the up-to-date data and advanced analytics. In addition, GBS has embedded analyzers within the business units to work alongside managers and leaders in driving real-time information-based decision making.
Managing with Analytics at Procter & Gamble Case Study Solution
Equipped with the tools provided by GBS, Alan Torres, vice president of North America Fabric Care, must finalize the prediction for the P&G’s laundry sales detergents. Results for two months ever since launching concentrating powder laundry detergents in selected retailers perceived an astonishing jump in the amount of sales over 10%, as the concentrated detergents were introduced across North America, but would the trend prolong?
PUBLICATION DATE: April 03, 2013 PRODUCT #: 613045-PDF-ENG
This is just an excerpt. This case is about TECHNOLOGY & OPERATIONS
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