Managing the Human Cloud Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies

Crowdsourcing platforms that are on-Line are growing at double-digit speeds and are starting to draw the attention of big firms. Although the first concept for the human cloud was to make an eBay-like marketplace for work and talent, there were obstacles. The auction model that was simple looked ill-suited for large, complex undertakings. The model was also frequently perceived as too dangerous by supervisors, who had trouble developing "virtual" connection with workers.

Managing the Human Cloud Case Study Solution

1. The Facilitator version associates suppliers and buyers through a bidding procedure but offers increased visibility into the provider's identity and work processes. Elance and oDesk are examples of this model. 2. The Arbitrator model empowers buyers to compare the inputs of multiple providers before choosing which to purchase. Arbitrator programs like CrowdSpring and InnoCentive follow this approach. 3. Platforms like Amazon Mechanical Turk and CrowdFlower offer such capabilities. 4. The Governor, the most innovative version, provides quality control, provider certification and project management to ensure management and competent coordination of complex jobs. The writers note that using the human cloud's power will -as with earlier outsourcing waves -require learning and hard work. Buyers may find it useful to think about handling a cloud initiative that is human much the same way they manage the main periods of any outsourcing engagement.

PUBLICATION DATE: January 01, 2013 PRODUCT #: SMR439-PDF-ENG

This is just an excerpt. This case is about GLOBAL BUSINESS