Increases the "extended enterprise" metaphor from its origins in production and logistics management, to cover the whole range of groups, which are vital to the survival and success of the corporation. Presents a new "stakeholder view" a company that believes that relations between the parties are the ultimate source of wealth creation capabilities of the firm. According to this view, long-term business success requires a firm to develop and integrate relations with its multiple stakeholders within an integrated management strategy. To illustrate the validity of this approach, this article describes and analyzes the evolution and influence of stakeholders comprehensive management strategy in three key businesses. "Hide
by James E. Post, E. Lee Preston, Sybille Sachs Source: California Management Review 24 pages. Publication Date: 01 Oct 2002. Prod. #: CMR239-PDF-ENG
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