Written for the module in the to the Implementation of marketing (the second year an elected into the program MBA). Contains brief introduction to the general questions, associated with hiring, training, compensating and evaluation sellers field. Also invited to consider questions concerning these Though in the case of analysis. «Hide
on Frank V. Cespedes 5 pages. Publication Date: October 26, 1989. Prod. #: 590 043-PDF-ENG
Related Case Solutions & Analyses:
Nintendo: The Launch of Game Boy Color
Customer loyalty through social networks: Lessons from Zara on Facebook
Vic Progressive – Launch of SkyTrack
Canadian Western Agribition: Beefing up the Growth Strategy
The Challenges of International Entrepreneurship at Expatica.com
Veracity Worldwide: Evaluating FCPA-Related Risks in West Africa
Changing Light Bulbs (B): Philips Earth Light
Making a Blue Ocean Strategic Move That Discourages Imitation: The Case of Wikipedia
Cisco Systems: Launching the ASR 1000 Series Router Using Social Media Marketing
Lady Gaga (B), Spanish Version
