Managing Public Opinion in a Crisis: BP CEO Tony Hayward Case Solution
Abstract:
BP CEO Tony Hayward (UK) dealt with extreme public analysis from several voters in the United States following the oil spill in the Gulf of Mexico. The case concentrates on how his actions and words were viewed due to the United States media and federal government, and how these understandings had vital service and individual results.
Pedagogical Goals:
Business managers deal with the installing obstacle of needing to influence and inspire staff members to accomplish their company goals, in addition to outside constituencies who do not carry out financial deals with the business, however can considerably affect its financial efficiency and leaders' authenticity. The method which Hayward's actions and words were viewed by these non-market constituencies, the result, and the conclusions to be drawn about managing such understandings in a crisis bring into focus concerns for example nationwide politics, cumulative feelings, impression and symbolic management that numerous heads cannot hearken when managing a service.
This is just an excerpt. This case is about Strategy
published: 28 Sep 2011
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