Managing Mergers: Why People First Can Improve Brand and IT Consolidations Case Solution
This is just an excerpt. This case is about STRATEGY & EXECUTION
PUBLICATION DATE: January 01, 2017
The number and worth of acquisitions and mergers (M&A s) continue to grow, with record boosts in the United States and Asia Pacific in 2015. In spite of calls from scholastic literature for more factor to consider of the behavioral and human elements in such enormous modification, there stays an excessive focus on the monetary or quantitative elements. We link the more recent streams of research study with performance and development imperatives through an illustrative evaluation of ANZ New Zealand's horizontal merger with The National Bank of New Zealand. ANZ effectively finished a brand and innovation merger by focusing on the consumer, dealing with staff members' socioeconomic issues, offering adequate time and resources to make sure effectiveness, and rebranding enriched customer support and profits. The outcomes were extremely favorable and offer a helpful design template for how M&A s ought to be carried out in the future utilizing a people-first technique.
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