Offers a framework and set of conceptual ideas for the management of the firm's approach to the strategic task of casting their lines of business abroad and establishing a global presence: How to choose a diversified company product line to launch it on the world market? What factors make some markets more strategic than others? What companies consider in determining the right of the entrance? As the transplant enterprise corporate DNA as it enters new markets? What approaches should use it to win the local battle? How quickly the company should expand around the world? Become global never accurate result of an ambitious project, but it would be naive to consider it as a series of additional, special, incidental and opportunistic moves. Wisest approach would be one directed opportunism broad direction set by systematically. "Hide
by Anil K. Gupta, Vijay Govindarajan Source: Business Horizons 10 pages. Publication Date: March 15, 2000. Prod. #: BH043-PDF-ENG
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