Managing Diversity at Cityside Financial Services Case Solution
Being a consumer bank in disguised, Cityside financial services provided its services to African American urban community and a more prosperous, mostly white clientele. In order to match the sex and racial makeup of its staff to that of its customers, Cityside's sales division executed an aggressive affirmative action hiring plan.
The plan succeeded in increasing the numbers of girls to 50% of all employees and of African Americans to 25% of executives and 53% of middle managers. Cityside ran a prosperous company with high customer satisfaction rates that were broadly perceived as a successful model of the "business case for diversity." Hence, the bank's leadership was mystified to find growing resentment and demoralization among its African American workers.
PUBLICATION DATE: December 10, 2004 PRODUCT #: 405047-HCB-ENG
This is just an excerpt. This case is about ORGANIZATIONAL DEVELOPMENT
Related Case Solutions & Analyses:
Marketing Analysis Toolkit: Market Size and Market Share Analysis
Organization and Strategy at Millennium (B)
Fidelity Investments Charitable Gift Fund (B)
Air Deccan (B): Kingfisher and the King of Good Times
New Wachovia (A)
Malaysia Airlines (A)
Recyclable by Nature, Spanish Version
Epilogue: The IPO of Neopost (B)
Entreprenuership And Innovation Management
Apple Future: Apple Watch Apple Tv And/Or Apple Car
